Which company holds the Guinness World Record for the 'Largest Reduction of Packaging' for a commercial product, reducing its packaging volume by 97% in 2010?

The retail world has its own share of incredible world records - from massive product launches to sustainability milestones that have changed the industry forever. This trivia question focuses on a remarkable packaging design innovation that earned its place in the Guinness World Records. Test your knowledge about groundbreaking packaging that combined sustainability with commercial success!

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• Procter & Gamble (for Tide laundry detergent concentrate)
• Amazon (for Frustration-Free Packaging initiative)
• Unilever (for compressed deodorant spray cans)
• LEGO (for sustainable brick packaging redesign)

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