Which linguistic technique did Apple famously deploy in its 'Think Different' campaign that broke traditional grammar rules to create a distinctive brand position?

Language plays a crucial role in how brands position themselves in the market. From carefully crafted slogans to distinctive brand voices, linguistics is at the heart of effective marketing. This poll tests your knowledge about a famous linguistic branding technique that revolutionized how companies communicate their identity through language.

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Using an adverb as an adjective (grammatical conversion) to create a distinctive cognitive dissonance
Employing comparative adjectives without a reference point (known as 'hanging comparatives')
Creating a neologism through compound word formation
Using imperative mood with reflexive pronouns (a technique called 'self-directive phrasing')