Which film holds the record for the most lucrative product placement deal in cinema history, with Heineken reportedly paying $45 million for James Bond to drink their beer instead of his trademark martini?

Product placement has become a massive revenue stream for film and television productions. Major brands pay substantial amounts to have their products featured prominently in popular media. This strategic form of advertising creates authentic-seeming integration of products into storytelling while generating significant income for studios. Test your knowledge about the financial side of this industry practice!

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