Which food brand completely transformed its market position after a revolutionary 2009 packaging redesign that emphasized natural ingredients and resulted in a 10% sales increase within the first year?

Test your knowledge about how food packaging design has evolved over the years and created some of the most recognizable brand identities in the food industry. Great packaging doesn't just protect the product—it tells a story, creates emotional connections, and can become as iconic as the food itself. How well do you know the strategic design decisions behind some of the world's most successful food packaging?

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Tropicana Pure Premium orange juice
Lay's potato chips
Cheerios cereal
Heinz ketchup