Which athlete's signature shoe line is credited with generating over $5 billion in revenue for Nike by 2020, despite the athlete being retired from their sport for over 15 years at that point?

Athletic footwear brands have long partnered with elite athletes as brand ambassadors to boost their market presence. These partnerships have significantly shaped consumer perceptions and purchasing decisions in the sports industry. But how much do you really know about the impact of these strategic collaborations? Test your knowledge on one of the most lucrative endorsement deals in sports marketing history!

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• Michael Jordan (Air Jordan)
• LeBron James (LeBron)
• Cristiano Ronaldo (CR7)
• Serena Williams (SW Collection)

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