Which scientific testing company pioneered the direct-to-consumer (DTC) retail model for genetic testing, creating a new market category despite significant regulatory challenges?

The intersection of science and retail has created innovative direct-to-consumer models for laboratory products. Companies have revolutionized how scientific discoveries reach everyday consumers, bypassing traditional distribution channels. This poll tests your knowledge about a pioneering scientific retail strategy that changed how consumers access advanced technology.

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23andMe
Illumina
Theranos
Quest Diagnostics