Which major pop culture brand deliberately chose its signature yellow color primarily because research showed it was the most visible color from a distance?

Color psychology plays a crucial role in how we perceive and connect with brands in pop culture. Major companies invest millions in researching the perfect color palette to evoke specific emotions and build brand recognition. This trivia question tests your knowledge of iconic brand color choices and the strategic thinking behind these visual identities that have become embedded in our cultural consciousness.

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McDonald's
Snapchat
Best Buy
IKEA