Which department store first introduced the revolutionary 'open floor plan' concept in the 1920s, breaking from the traditional counter-service model and allowing customers to freely browse merchandise?

Department stores revolutionized retail history by introducing innovative shopping layouts that transformed how consumers interacted with merchandise. From the grand emporia of the 19th century to modern experiential retail spaces, store layouts have been carefully designed to influence purchasing behavior and create memorable shopping experiences. This trivia question explores a pivotal moment in the evolution of store design that changed retail history forever.

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Selfridges (London)
Macy's (New York)
Le Bon Marché (Paris)
Marshall Field's (Chicago)