Which Broadway show pioneered the use of a digital lottery app that transformed ticket accessibility and became an industry standard marketing innovation?

Test your knowledge about innovative marketing campaigns that transformed the performing arts industry! Marketing in theater and performing arts has evolved dramatically in recent years, with digital strategies and immersive experiences helping productions connect with new audiences. This trivia focuses on groundbreaking campaigns that changed how theatrical productions are promoted and experienced by audiences worldwide.

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
Dear Evan Hansen (2016)