Which mythological figure's name was controversially used by a major retail brand, leading to backlash from cultural groups who considered it inappropriate appropriation of sacred folklore?

Mythological narratives have influenced branding and product positioning since the dawn of commerce. From Greek gods adorning luxury items to Norse legends inspiring adventure gear, mythology provides powerful symbolism that resonates with consumers on a subconscious level. This poll explores how ancient folklore connects with modern retail psychology and brand identity, revealing how timeless stories shape contemporary purchasing decisions.

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Nike, Greek goddess of victory
Quetzalcoatl, Aztec feathered serpent deity (used by a luxury tequila brand)
Thor, Norse god of thunder
Artemis, Greek goddess of the hunt