Which celebrity-brand collaboration generated the highest first-year revenue in history, reaching over $1.3 billion in sales?

Test your knowledge about the business strategy behind celebrity brand collaborations! In today's market, collaborations between famous personalities and established brands have become a powerful marketing strategy. These partnerships can significantly boost brand visibility, reach new audiences, and create authentic connections with consumers. But do you know which collaborations have been the most successful and why?

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• Rihanna's Fenty Beauty with LVMH
• Michael Jordan's partnership with Nike (Air Jordan)
• Kylie Jenner's Kylie Cosmetics with Coty
• Dwayne 'The Rock' Johnson's Project Rock with Under Armour

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