Which performing arts organization famously repositioned its brand in 2016 by dropping its iconic 50-year-old logo and adopting a dynamic, shape-shifting identity system to appeal to younger audiences?

The performing arts world isn't just about talent on stage—it's also a sophisticated business landscape with unique branding challenges. Major performing arts organizations must carefully position themselves to attract both audiences and donors while maintaining artistic integrity. How well do you understand the strategic brand positioning decisions that have shaped some of the world's most prestigious performing arts institutions? Test your knowledge of the business side of the arts!

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• The Metropolitan Opera
• The London Symphony Orchestra
• The Sydney Dance Company
• The Royal Shakespeare Company

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