Which company pioneered the modern customer loyalty program in 1981 with the introduction of 'AAdvantage', creating a model that would be widely adopted across retail industries?

Before digital apps and plastic cards, customer loyalty programs had humble beginnings that transformed retail marketing forever. These programs not only changed how customers shopped but revolutionized how brands collected data and built relationships. This trivia question explores a pivotal moment in retail marketing history that continues to influence customer engagement strategies today.

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• American Airlines
• Sears, Roebuck and Co.
• Sperry & Hutchinson (S&H Green Stamps)
• American Express

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