Which major film studio pioneered the use of AR technology in 2018 to create interactive movie posters that allowed fans to step into scenes using their smartphones?

The film and television industry is rapidly adopting augmented reality (AR) technologies to enhance production workflows, create special effects, and deliver innovative viewer experiences. From pre-visualization tools that help directors plan complex scenes to consumer applications that bring movie posters to life, AR is transforming how content is created and consumed. Test your knowledge about this cutting-edge intersection of entertainment and technology!

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• Warner Bros. with their DC Universe films
• Disney with their Marvel franchise
• Universal Pictures with their Jurassic World series
• Paramount with their Mission Impossible franchise

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