Which tourism board created the highly successful tagline 'Pure New Zealand' (later evolved to '100% Pure New Zealand') that has been used consistently since 1999?

Tourism boards and geographic destinations have invested millions in creating memorable taglines to attract visitors. These slogans become part of a location's brand identity and often reflect unique cultural or natural features. Test your knowledge of these geographic marketing masterpieces that have helped shape destination branding worldwide. Can you match these famous geographic taglines to the correct locations?

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• Tourism New Zealand
• Australia Tourism
• Visit Fiji
• Discover Tasmania

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