Which Broadway show pioneered the use of a lottery ticket system that later became a widespread practice for making high-demand shows more accessible to younger audiences?

The performing arts world has seen some of the most innovative advertising campaigns in history. From iconic logos to groundbreaking social media strategies, theater productions and performing arts organizations have pushed the boundaries of marketing to attract audiences. Test your knowledge about the advertising techniques that have helped certain productions achieve legendary status on Broadway and beyond.

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Rent
The Phantom of the Opera
Hamilton
Wicked