Which company introduced the first widely successful customer loyalty program in 1896, using 'trading stamps' that customers could collect and redeem for merchandise?

Before digital rewards and smartphone apps, customer loyalty programs had humble beginnings that transformed shopping habits forever. This poll explores a pivotal moment in retail history when an innovative company first introduced the concept that would eventually evolve into the sophisticated loyalty programs we know today. Test your knowledge about this revolutionary retail marketing strategy that changed how consumers shop and how businesses build customer relationships.

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