Which film franchise pioneered the modern movie merchandising model by negotiating rights that transformed how Hollywood approaches retail tie-ins?

Film merchandise sales are a crucial component of the entertainment industry's revenue model, often generating as much or more profit than box office receipts themselves. From action figures to clothing lines, the retail strategy behind major film and TV franchises can determine their overall financial success. How well do you understand the visual merchandising tactics used by major studios to maximize their intellectual property value?

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