Which major retailer launched the first innovation lab inside an actual store, allowing customers to directly interact with and provide feedback on prototype technologies?

Innovation labs have become crucial testing grounds for retailers looking to stay competitive in the digital age. These dedicated spaces allow companies to experiment with emerging technologies and customer experiences before full-scale implementation. Test your knowledge about these retail innovation incubators that are shaping the future of shopping.

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• Walmart with Walmart IRL (Intelligent Retail Lab)
• Target with Target Open House
• Amazon with Amazon Go concept stores
• Best Buy with Tech Home experience centers

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