Which innovative loyalty program feature did Barnes & Noble introduce in 2019 that revolutionized their customer retention strategy?

In the competitive world of book retail, loyalty programs have transformed how readers engage with bookstores. As physical bookshops compete with digital giants, innovative loyalty strategies have emerged that go beyond simple point systems. This trivia question explores a groundbreaking loyalty program that changed how readers interact with a major book retailer. Test your knowledge of how customer retention strategies have evolved in the literary marketplace!

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Book Subscription Box: A monthly curated selection of books delivered to members
Free unlimited reading of any book while in-store for members
Digital integration: One free eBook with each physical book purchased
Author-signed bookplate program for all loyalty members' purchases