Which innovative product launch strategy did NASA use to generate unprecedented public engagement for the James Webb Space Telescope deployment?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches in recent history. This $10 billion observatory required innovative marketing strategies to maintain public interest and funding through numerous delays and budget challenges. Test your knowledge about how NASA and its partners handled this monumental product launch that captured global attention in December 2021.

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Live-streaming the complex 'sunshield deployment' process with real-time expert commentary, turning a technical procedure into a public event
Creating an exclusive paid subscription service that offered behind-the-scenes footage of the telescope's assembly
Releasing the telescope's first images through a single media partner with 24-hour exclusivity before wider distribution
Implementing a celebrity endorsement campaign with Hollywood actors appearing in promotional videos about the telescope's capabilities