Which retail giant spent over $100 million on a 2008 logo redesign, only to revert to a modified version of their original logo after just one week due to consumer backlash?

Behind every successful brand lies strategic decisions that can make or break their market presence. In 2008, one major retail corporation undertook a significant rebranding effort that initially confused customers and was widely criticized by marketing experts. Despite the initial backlash costing millions in lost brand recognition, this rebrand is now studied in business schools as an example of how short-term pain can lead to long-term strategic positioning. Test your knowledge of famous corporate rebranding efforts and their market impacts.

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Gap
Walmart
Target
Best Buy