Which streaming service pioneered the 'points-based' loyalty program that rewards viewers for binge-watching original content and allows them to redeem points for exclusive merchandise and early access to premieres?

The landscape of television has drastically changed with the rise of streaming platforms. Each service now competes not just with content, but with sophisticated customer loyalty programs designed to retain subscribers in an increasingly saturated market. Test your knowledge about the innovative ways streaming services are building customer loyalty in the film and television industry!

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