Which gaming platform first introduced a fully integrated persistent shopping mall experience where real brands could sell digital products that affected both in-game performance and unlocked physical merchandise?

In the rapidly evolving gaming industry, virtual worlds have become significant retail spaces where brands can engage with millions of players through digital experiences. This poll tests your knowledge of a groundbreaking retail digital transformation that merged gaming and shopping in unprecedented ways, changing how brands approach the gaming audience.

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Fortnite's Retail Row (2019)
Roblox's Nikeland (2021)
Second Life's Marketplace (2006)
Minecraft's Marketplace (2017)