Which marketing campaign revolutionized DNA sequencing by promising the '$1000 genome' and dramatically accelerating genetic research worldwide?

Marketing campaigns in science have played crucial roles in advancing public understanding and funding. One campaign in particular revolutionized how we approach DNA sequencing technology, making it more accessible to researchers worldwide. This poll tests your knowledge of landmark scientific marketing that transformed research capabilities in genomics. Can you identify the groundbreaking campaign that democratized DNA analysis?

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Illumina's 'Sequence Your Future' (2014)
Oxford Nanopore's 'DNA Anywhere' (2016)
Pacific Biosciences' 'See Beyond' (2011)
ThermoFisher's 'Precision Matters' (2013)