Which pioneering experiential marketing technique did the Broadway production of 'Hamilton' use that revolutionized audience engagement in theater marketing?

The performing arts world has evolved dramatically in how it markets productions and engages audiences. From traditional playbills to immersive digital experiences, theaters and performing arts venues have embraced innovative experiential marketing techniques to attract new generations of arts enthusiasts. Test your knowledge of how the performing arts industry has transformed its approach to connecting with audiences through cutting-edge marketing strategies!

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The #Ham4Ham lottery, offering discount tickets through sidewalk performances that went viral on social media
Virtual reality headsets distributed to audience members to experience alternative storylines during intermission
RFID-embedded playbills that unlocked exclusive digital content when scanned at specific theater locations
Personalized AI-generated character letters mailed to ticket holders before performances