Which innovative retail concept was first introduced by the World Wildlife Fund (WWF) that allows consumers to digitally 'adopt' endangered animals while receiving both physical and AR-enabled products?

The intersection of retail innovation and wildlife conservation has led to groundbreaking products that both educate consumers and directly support conservation efforts. Major wildlife organizations and ethical retailers are constantly developing new approaches to merchandise that can create meaningful impact. Test your knowledge about recent innovations in wildlife-focused retail that are changing how consumers engage with conservation causes.

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