Which company is credited with establishing the first dedicated consumer market research department in 1911, revolutionizing how retailers understood customer preferences?

Before sophisticated analytics and AI-driven recommendation systems, market research was a revolutionary concept that transformed how retailers understood their customers. This historical turning point shaped modern retail strategy and consumer targeting. Test your knowledge of how data-driven decision making in retail began and which pioneering company first implemented systematic consumer research to gain competitive advantage.

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Curtis Publishing Company
Sears, Roebuck and Co.
F.W. Woolworth Company
Marshall Field & Company