Which 1999 film pioneered viral marketing with its 'found footage' campaign that made many viewers believe the events in the movie were real?

In the film industry, marketing campaigns can sometimes become as iconic as the movies themselves. This poll tests your knowledge about one of the most groundbreaking experiential marketing campaigns in film history - a campaign that revolutionized how studios promote their releases and engage with audiences. This innovative approach created unprecedented buzz and established a new paradigm for film promotion that continues to influence marketing strategies today.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix