Which major music retailer first introduced interactive 'listening stations' that allowed customers to sample CDs before purchase, revolutionizing in-store music discovery in the early 1990s?

The music industry has undergone dramatic transformations in how products are marketed and experienced by consumers. From vinyl's resurgence to streaming dominance, music retailers have had to continuously reinvent their experiential marketing strategies. This poll tests your knowledge about a groundbreaking retail experiential marketing innovation that changed how consumers discover and engage with music products in physical retail environments.

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Tower Records
Sam Goody
HMV
Virgin Megastore