Which music artist collaboration with a brand resulted in the fastest-selling celebrity collection in H&M's history, selling out online within hours of launch?

Brand collaborations in the music industry have created some of the most memorable marketing moments and product launches of the past decade. From headphone lines to limited edition instruments, these partnerships leverage the cultural capital of musicians while expanding brand reach. Test your knowledge of these strategic alliances that have shaped both music and consumer products in recent years.

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Beyoncé's Ivy Park x Adidas
The Weeknd's XO x H&M
Rihanna's Fenty x Puma
Kanye West's Yeezy x Gap