Which pharmaceutical company dramatically rebranded its corporate logo in 2009 to showcase its shift toward innovation by incorporating a 3D helix structure representing DNA and medical research?

Scientific breakthroughs often need effective marketing to reach the public consciousness and gain support. This poll tests your knowledge about a significant moment in science communication history that transformed how an established company presented itself to the scientific community and the public. Think about how rebranding and corporate identity can reflect technological innovation and scientific progress.

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