Which retail psychology principle explains why the most expensive items are typically placed at eye level on store shelves?

In the competitive world of retail, product placement is far from random. Companies invest millions in understanding consumer psychology to maximize sales through strategic positioning. From eye-level shelving to end-cap displays, every decision is backed by research on how customers navigate stores and make purchasing decisions. Test your knowledge about one of retail's most influential psychological tactics!

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The Gruen Transfer Effect - customers are more likely to notice and select items positioned directly in their line of sight
The Primacy Effect - items seen first create a stronger impression and are perceived as more valuable regardless of actual price
The FOMO Principle - visible premium items trigger fear of missing out, even if customers ultimately choose cheaper alternatives
The Scarcity Illusion - eye-level placement creates the perception that premium products are in limited supply