Which celebrity's partnership with Diageo resulted in a tequila brand that sold for approximately $1 billion in 2021, making it one of the most lucrative celebrity brand deals ever?

Celebrity brand collaborations have become a major strategy for companies looking to increase visibility and connect with new audiences. These partnerships can generate tremendous buzz, revitalize aging brands, or launch new product lines into instant success. This trivia question focuses on one of the most financially successful yet surprising celebrity brand partnerships in recent history. Test your knowledge of the business side of fame!

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George Clooney (Casamigos)
Dwayne 'The Rock' Johnson (Teremana)
Kendall Jenner (818 Tequila)
Michael Jordan (Cincoro)