Which famous entrepreneur pioneered the 'Lip Kit' direct-to-consumer model that revolutionized cosmetic retail personalization by matching products to consumers' exact skin tones?

Famous personalities have increasingly ventured into retail innovation, bringing their influence and creativity to transform how we shop. From revolutionary personalization techniques to groundbreaking omnichannel experiences, celebrities are shaping retail's future. Test your knowledge about a famous entrepreneur who pioneered a retail personalization approach that changed an entire industry!

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty