Which retail innovation in the book industry first allowed unknown authors to self-publish and directly sell their works to readers at scale, bypassing traditional publishing gatekeepers?

The publishing and bookselling industries have undergone dramatic transformations in recent decades. From traditional bookstores to digital platforms, innovations in retail strategy have reshaped how readers discover and consume literature. This trivia question focuses on a pivotal retail innovation that disrupted the traditional book marketplace and changed author-reader relationships forever. Test your knowledge of the business side of literature!

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• Amazon's Kindle Direct Publishing (KDP) platform
• Barnes & Noble's NOOK Press
• Apple's iBooks Author
• Goodreads' Author Program

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