Which ancient civilization invented the first known customer loyalty program, where merchants gave clay tokens to regular customers that could be exchanged for discounts on future purchases?

Ancient civilizations developed sophisticated retail and trading systems that laid the foundation for modern commerce. From the Phoenician merchants who created the first widespread trade networks to the Roman markets with dedicated retail spaces, the fundamentals of customer loyalty and retail strategies have ancient origins. This trivia tests your knowledge of how ancient societies approached retail operations and customer relationships thousands of years before modern marketing.

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