Which famous performing arts organization pioneered the 'digital stage door' retail concept, allowing fans to purchase production-specific merchandise through AR experiences on their mobile devices?

The business side of performing arts extends beyond the stage into retail innovation. Major theater companies, orchestras, and dance troupes have revolutionized their merchandise strategies to create additional revenue streams and extend the audience experience beyond performances. Test your knowledge about how the performing arts industry has transformed its retail approach in the digital age.

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• The Metropolitan Opera
• Cirque du Soleil
• The Royal Shakespeare Company
• Broadway Across America

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