Which retail analytics innovation has revolutionized merchandise sales at major Broadway theaters since 2018?

The performing arts industry has evolved beyond just shows - the retail experience at venues has become a crucial revenue stream and branding opportunity. From merchandise displays to digital point-of-sale systems, theaters and performance venues have embraced retail innovation. Test your knowledge about how performing arts venues have transformed their retail operations to enhance audience experiences and boost revenue streams!

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Heat-mapping technology that tracks audience movement patterns around merchandise areas
Facial recognition software that identifies returning customers
Mandatory mobile app purchases that eliminate physical retail counters
RFID-tagged programs that unlock special merchandise discounts