Which failed product launch during the 'Cola Wars' of the 1980s is considered one of the greatest retail and product strategy failures in business history?

The 'Cola Wars' between Pepsi and Coca-Cola represent one of the most famous retail rivalries in business history. During the 1980s, this competition reached its peak with aggressive marketing campaigns, taste tests, and strategic product launches that revolutionized retail strategies and consumer engagement. This historic retail battle changed how products are marketed and positioned, creating lasting impacts on brand loyalty and retail promotions that continue to influence modern business practices.

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New Coke (1985)
Crystal Pepsi (1992)
Pepsi Blue (2002)
Coca-Cola C2 (2004)