Which pioneering architectural firm underwent a significant rebranding in 2015, replacing their 38-year-old logo with a minimalist wordmark to better reflect their contemporary design approach?

In the world of architecture, branding has become increasingly important as firms compete for visibility in a global market. Architectural firms must develop distinctive visual identities that communicate their design philosophy, expertise, and unique approach. This poll explores how leading architectural practices have evolved their brand strategies to maintain relevance while honoring their heritage.

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Zaha Hadid Architects
Foster + Partners
Pentagram
Gensler