Which streaming service innovation first allowed film studios to track precise viewer data on exactly when audiences paused, rewatched, or abandoned their movies?

The film and television industry has undergone massive changes in how content reaches consumers. From theater-only releases to the rise of streaming platforms, product innovation has fundamentally altered the business model of entertainment. This trivia question explores a pivotal moment in this digital transformation that changed how viewers consume content and how studios distribute their products.

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Netflix's proprietary ContentInsight algorithm introduced in 2013
Amazon Prime Video's X-Ray feature launched in 2011
Hulu's ViewerMetrics platform developed in 2015
HBO Max's ContentEngagement system implemented in 2020