Which groundbreaking digital marketing strategy did the scientific equipment company Thermo Fisher Scientific pioneer in 2018 that revolutionized how laboratory products are purchased?

The intersection of science and retail has transformed how scientific products are marketed and sold. From specialized laboratory equipment retailers to science-focused e-commerce platforms, the industry has developed unique strategies to reach researchers, educators, and science enthusiasts. This poll tests your knowledge about innovative retail marketing approaches in the scientific product industry.

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Science Shopping Assistant - an AI-powered recommendation engine that suggests complementary lab products based on research protocols
Virtual Lab Builder - a 3D visualization tool for planning laboratory layouts with exact equipment specifications
Experiment Outcome Predictor - a simulation tool that forecasts experimental results based on selected reagents and equipment
Scientist Social Network - a platform connecting researchers who purchase similar equipment to share reviews and protocols