Which athlete's endorsement deal is credited with revolutionizing the sports marketing industry by including an unprecedented equity stake and creating a distinct sub-brand?

Athletic endorsements can make or break a sports product's success in the market. The right celebrity athlete partnership can catapult a brand to new heights, while creating iconic marketing moments that transcend generations. This poll tests your knowledge about one of the most financially significant product endorsement deals in sports history that fundamentally changed how athlete partnerships are valued.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike (LeBron)
Serena Williams with Puma (Serena Collection)
Tiger Woods with Titleist (Tiger Line)