Which innovative digital transformation strategy led to a 35% increase in young adult attendance (ages 18-35) for Broadway shows between 2017-2019?

The performing arts industry has undergone significant digital transformation in recent years, especially in how theaters and production companies market and sell tickets to shows. This transformation has changed how audiences discover performances, purchase tickets, and engage with productions before and after the show. Test your knowledge about how the performing arts sector has embraced digital innovation to enhance the customer journey and build audience loyalty.

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Virtual reality previews allowing potential audience members to experience a 3-minute segment of the show before purchasing tickets
Digital lottery systems offering limited numbers of deeply discounted tickets via mobile apps with gamified elements
Blockchain-based ticketing that eliminated secondary market scalping through non-transferable digital tickets
AI-powered recommendation systems that personalized email marketing based on previous entertainment preferences