Which luxury fashion brand's collaboration with Fortnite in 2021 resulted in record-breaking virtual item sales and pioneered a new retail analytics framework for measuring cross-platform engagement?

The gaming industry has transformed retail strategies through innovative virtual economies and high-profile brand collaborations. From in-game purchases to limited edition virtual items, gaming platforms have become sophisticated retail environments with unique customer engagement strategies. Test your knowledge about a groundbreaking retail analytics case study that changed how brands approach the gaming market!

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