Which publishing brand created the revolutionary midnight book release party concept that transformed book launches into cultural events, beginning with their fourth installment in 2000?

In the competitive world of publishing, brand positioning can make or break an author's career. This poll explores how one of literature's most successful publishing phenomena positioned its brand to create a revolutionary retail experience that changed how readers interact with books. Test your knowledge of this innovative literary retail strategy that bridged traditional publishing with modern experiential marketing.

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Harry Potter (Bloomsbury/Scholastic)
The Hunger Games (Scholastic)
Twilight (Little, Brown and Company)
A Series of Unfortunate Events (HarperCollins)