Which 1999 film revolutionized movie marketing by using a fake 'found footage' strategy and early internet viral campaign that made audiences believe the horror events might be real?

Major film studios employ sophisticated marketing strategies to ensure box office success. From viral campaigns to strategic product placements, the film industry has pioneered innovative approaches to audience engagement. This poll tests your knowledge about one of the most influential marketing campaigns that changed how movies are promoted. Think you know your film marketing history?

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Paranormal Activity

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