Which 2008 film pioneered the modern viral marketing campaign with an elaborate alternate reality game (ARG) that included Harvey Dent campaign websites, Joker-defaced currency, and real-world scavenger hunts?

The film industry is known for spectacular product launches that can make or break a movie's success. From innovative marketing campaigns to groundbreaking premiere events, studios invest millions in creating buzz around their biggest releases. Test your knowledge about some of the most memorable film product launches in Hollywood history that changed how movies are marketed and released to the public.

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• The Dark Knight
• Iron Man
• Cloverfield
• Quantum of Solace

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