When Kylie Cosmetics launched in 2015, approximately what percentage of customers were in the Gen Z demographic (under age 25 at the time)?

The intersection of pop culture and retail has created some of the most explosive brand success stories of the 21st century. Celebrity-founded beauty brands have disrupted traditional retail models and changed how demographic targeting works in the cosmetics industry. Test your knowledge about one of the most notable success stories that changed how we think about influencer marketing and retail demographics.

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Around 35%
Around 60%
Around 80%
Around 25%